Give them what they really want.
Most individuals are not interested in the fly ash content in the concrete, or the latest advancements in passive solar-optimized glazing. The majority of companies are not interested in spending time and monies learning the different aspects of modular construction techniques or studying the embodied energy required to manufacture structured insulated panels. People want safe, healthy, and fun places to live. Companies want lower costs and freedom to grow and advance. We handle the details and focus on simply providing adaptable space that meets their needs now and in the future.
Net Zero is net nothing.
Aspiring to be nothing, working hard to build nothing, striving to make no impact, and leaving behind a legacy of nothing sounds depressing and not very challenging. Instead Überblok champions building space that creates more energy then it uses, building space that reincarnates as something better, building space that actually contributes to the well-being of the planet.
Don't sell anything and profit big.
Today's culture encourages the belief that faster, and better should be cheap with little regard to cost. From our point of view, our solution is exponentially quicker, cheaper, smarter, and more convenient then the alternatives. Why would we want to sell it to anyone? Who would be willing to pay us a fair price for the inherent value? It became apparent long term growth and profits could be realised by a subscription-based, space-provider model. With just a simple change in perspective, the paradigm shifts. Instead of making our profit up-front and transferring all the risks and liabilities of owning a building to our customer, we make our money by efficiently lowering costs to build, lowering costs to operate, and using our own product returns as "food" for the next subscriber, ultimately freeing customers to just pay for the use of space.
